According to a certain study, more than 60% of consumers who use Google tend to click on one of the top three links which are found on the search results, often ignoring the rest. The basic idea is that your business needs to be on top of the rankings, else your potential customers will go somewhere else.
Fortunately, there are a number of ways you can secure the top spot. This is especially true if you have a fantasy baseball business. But why exactly should your business need SEO med spa marketing efforts?
Organic Search Still Remains the Main Source of Organic Website Traffic
Needless to say, organic search plays a huge role in a website’s performance. Most marketers know that Google is currently dominating the search market than its competitors. That doesn’t mean that other search engines don’t contribute anything at all.
However, with Google being the biggest search engine there is, it only means that gaining enough visibility in Google’s top results will surely give your fantasy baseball business a major boost.
Small Businesses Can Benefit from SEO
Even if your fantasy baseball business is small, it can still benefit a lot from organic search. Statistics have shown that a lot of Google searches were made using a mobile device, giving a rough estimate which is somewhere around 100 billion searches every month.
Also, statistics pointed out that most customers often look at localized search results every time they look for something using a search engine. That said, if you can optimize your business’ website for local SEO, you can easily connect with your target audience at a local level.
SEO is a Cost-Effective Marketing Solution
Although it does require a bit of an investment, SEO marketing is no doubt a far more cost-effective marketing strategy compared to other online marketing types like PPC advertising and social media marketing. While PPC advertising can generate more sales and social media is really important for your branding, organic SEO is, in many ways, the foundation of your online presence.
It Helps Build Trust and Credibility
An SEO’s main goal is to establish a solid foundation for any online business in a way that it can be easily discovered by users who use the search engines, and this is made possible by building trust and credibility for your brand – something that SEO can achieve.
A lot of elements go into building authority with regards to search engines such as Google. Aside from that, authority is achieved over time with the help of elements like optimized content and on-page elements, positive user behavior, machine-learning signals, and more.
Your Competitors Are No Doubt Doing It
Due to SEO’s effectiveness when it comes to building a solid online presence, it’s not surprising that your competitors in the fantasy baseball niche are doing SEO.
If you don’t follow their footsteps and improve your position, you’ll definitely end up being left behind. As such, you shouldn’t just let your competitors outdo you by integrating a solid SEO strategy into your business.